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BEAM

The Berkeley Engineers and Mentors group at UC Berkeley seeks to reach out to local elementary and high schools out of a passion for engineering and math. By developing and teaching hands-on lesson plans, they encourage learning through doing.

The website puts an emphasis on clarity and has only the most important information on the front page. The typeface, Rockwell, is used to convey practicality and confidence (attributes that BEAM strives to instill), and the golden-brown color is reminiscent of bronze, copper, and wood. Engineering materials.

Role: Design
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